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МАРКЕТИНГОВОЕ УПРАВЛЕНИЕ БИЗНЕСОМ – W A L K Ξ R S - BRAND CREATION AGENCY
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Services

MARKETING ADMINISTRATION OF THE BUSINESS

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Marketing administration of the business that already exists on the marketplace for a certain period of time.

Если вы понимаете, что нужно идти в ногу со временем и начинать использовать новые технологии в уже действующем бизнесе – этот пакет именно для вас. Полное ведение всех процессов маркетинга профессионалами, которые смогут вывести ваше дело на новый уровень.

OUR APPROACH

Выстраиваем доверительные отношения с вашим клиентом, переводим бизнес на новый уровень и просто делаем ваш бренд сильнее. Наша цель – достигнуть целей вашей компании.

YOU NEED THIS IF YOU WANT

– хочет увеличить свой доход;

– сделать ребрендинг;

– хочет повысить узнаваемость бренда;

– внедряет новые технологии в свой бизнес;

– делает качественный продукт и хочет показать его ещё большей аудитории;

– хочет масштабироваться.

Analysis of your current position before the start of our work

we need to understand point A to know where point B should be

Web-developing

creating a web-site for your business, that tells about the benefits of the brand and makes people willing to buy your services

Marketing strategy

business's overall game plan for reaching prospective consumers and turning them into customers of their products or services

Rebranding

new visual branding that translates your approach through a sensitive picture of lines and textures which breathes in new emotions, design and approach

Technical support

long-term technical support from the specialists for the quick payback of investments

GUARANTEE

fixing the technical problems and killing your fears through the unique approach to every client with answers to all questions you'd have

PROCESS OF THE WORK

01: ANALYSIS OF YOUR CURRENT POSITION

We need to understand point A to know where point B should be. We will help you to analyze your pros and cons for a deeper understanding of the current situation.

Positioning

Gathering the maximum amount of information to understand the picture of the brand from the customer's view. Getting information and analysis of the current recognition and trust of the company.

Planning

Development of the system and work planning in the near future. Creating a plan and allocation of responsibilities between the specialists for making progress faster and more productive.

Analysis the ideas and proposals

Mind of the people who are completely into the company processes is highly-important for us. That's why we gather this information for deeper understanding of necessary changes and willing result of the company

02: CREATING OF THE MARKETING STRATEGY

Создание стратегии помогает определить не только ваши сильные стороны, а и места, где стоит поднажать. Именно с этого этапа наиболее эффективно начинать, ведь определение вектора работы – залог хорошего результата.

Positioning

Gathering the maximum amount of information to create the picture of the brand from the customer's view.

Projecting

Development of the system and work planning in the near future.

Planning

Creating a plan and allocation of responsibilities between the specialists for making progress faster and more productive.

03: REBRANDING

С самого запуска бизнеса клиент должен понимать, какую именно ценность вы должны доносить. Для этого важно создать запоминающийся логотип и фирменный стиль, который точно будут узнавать и ассоциировать вместе с брендом. Если он у вас уже есть, не исключен ребрендинг – совершенствование фирменного стиля соответственно трендам и нуждам потребителя.

Analysis

Full gathering of the information by getting to the heart of the brand concept. This will help us to translate the right picture of your services to the client and put the pieces of the puzzle together.

Identification

Renaming, new logo, motto, corporate colors, lines and fonts, depending on the targeting audience and its needs. Projecting the other elements of brand identity on this basis, depending on the features of your business.

Zooming

Guide with using the brand identity (creating of the brand book), visual solution of adaptation of the brand identity to different media.

04: PHOTO AND VIDEO CONTENT

Наполнение качественным контентом – одна из важнейших деталей в ребрендинге. Для того, чтобы вызвать эмоцию у потребителя, необходимо наполнить каналы продвижения. Именно по-этому этап составляет большую часть работы всего коллектива.

RESEARCH

Monitor of the market and trends, that effortlessly would make an impression on the future customer. In addition, not the least important part is pouring over the target audience and its preferences.

CONCEPT

Creating the mood board, references for the shoot. Detailed planning of TK, timing. Structuring of the ideas and adaptation to your brand.

REALIZATION

Preparation for the shoot, using props, arranging locations, models. Full monitor of the process while shooting. Edited photos and videos are prepared for the deadline.

05: DEVELOPING AND DESIGN OF THE WEB-SITE

При наличии сайта у вашего бизнеса важно понимать – подходит ли одно под современные реалии. Удобный ли функционал, приятно ли им пользоваться на мобильном устройстве. Только при наличии этих пунктов сайт сможет укрепить сильный образ бренда.

RESEARCH

Complex research by picking up on all the information about the target audience, its needs and wants. Analyzing the competitors, their pros and cons. This will help us to understand what is aimed at and how to achieve that throughout the web-site.

DESIGN

Creating the prototype of the pages on a web-site for understanding the structure, placement, amount of the content and logic of the web-site. Development of the adaptive layout for the different screens.

DEVELOPMENT

Creating the layout, implementation of elements, needed for proficient functionality of the web-site. Optimization, adaptation, CMS (adaptation for the simple controls), making the fast load.

06: ADVERTISEMENT IN THE SOCIAL MEDIA

One of the final steps that works only with the main previous points, because the effective result from the ads campaign would boost up your profit only with catchy brand identity and robust strategy. We use complex analysis of the target audience, channels to promote and social media to be in tune with trends and innovations of the niche of your business.

RESEARCH

Полный анализ целевой аудитории: интересов, мечт, желаний, “болей” и страхов. Также изучение конкурентов, их сильных сторон и способов их превзойти.

CREATING A STRATEGY

Разбор и сегментирование аудитории, формирование единого образа компании (“tone of voice”). На основе собранной ранее информации формирование креативного посыла к аудитории.

REALIZATION AND CONTROL

Creating the content and texts, translating your Tone of Voice through a few seconds of bold phrases and italic propositions to make your sales even more prospering. Testing the different settings of ads preferences in order to reach a result-oriented audience and grow your profit up.

TEAM

Web Developers team

The team, responsible for linking the pleasant design and functionality in the one user-friendly web-site. We produce adaptation to different screens without loss of quality, in addition, responsibility for technical maintenance in the specific terms.

Marketer

The specialist, responsible for the results of the finished work. Strategy, gathering of the information about the company are his main duties to answer to the client.

Designer

The person, who creates the brand book, introduces emotional recognition of the brand and is responsible for the quality of developed products.

Content-maker

This specialist creates the content through photo and video introduction. He\She is responsible for high-quality filling of the web-site and social media.

Cases

View all works